Live, do business, and enjoy life on your own terms, without a care in the world
At Alpina, we help our individual and business customers achieve that.
All About Alpina
Everyone wants to live, do business, and enjoy life without worries. At Alpina, we help our individual and business clients make that a reality. It’s in our DNA. We’re here for anyone seeking financial security, offering a comprehensive package of related services and products—all under one roof, for your convenience.
At Alpina, we’re always close by—both online and offline at a location near you. Locally rooted, accessible, and personal.
We are industry experts who know our clients and understand what drives them. With genuine commitment, we listen carefully, ask probing questions, and always find an independent solution that meets our clients’ needs—in a way that works best for them, however, wherever, and whenever they want.
At Alpina, we push the boundaries a little further every day. We’re always on the lookout for innovations that make our services and products even better. Our commitment to ensuring a financially secure future for our clients makes us, as an organization, more relevant and future-proof than ever.
What makes us who we are?
Alpina Group positions itself as a full-service financial services provider. Alpina is an independent brand that serves both business and individual clients, offering a wide range of insurance products, mortgages, pensions, and real estate brokerage services. But what really makes us who we are?
Alpina is a new organization. But of course, we didn’t just appear out of thin air. We are the sum of strong local and regional branches—wonderful organizations with passionate employees, healthy ambitions, and distinct characteristics. By bringing them together, we’ve created a new organization with a unique identity of its own. A brand that we bring to life by consistently embodying our core values and brand values in everything we do. Because those values define who and what we are.
Our Mission and Vision
’s Mission
We are Alpina. As an independent financial services provider, we help our clients manage their risks and ensure their financial security in an innovative, personalized, and sustainable way. Always local and close at hand. We believe in the power of working together! On our way to becoming the premier personalized and innovative advisor of the future.
’s Vision
In a world that is becoming increasingly automated, we stay close to our customers and offer the best solution for every risk. We always leverage our strong digital capabilities, combined with a personalized approach wherever possible and necessary. Our ambition is to be the leading financial services provider.
Part of the Alpina Group
Alpina is part ofthe Alpina Group, which was formed through the merger of two strong brands in the financial sector: Heilbron Group andVoogd Group. This was a logical step forward, as the two companies complement and strengthen each other well.
Heilbron Group has a fantastic network for all types of insurance right from the start.
Voogd Group excels in the indirect channel with approximately 3,200 external advisors, has a robust IT-driven service platform, and is a highly reliable proxy provider.
Add it all up, and you get the Alpina Group.
Alpina has several locations throughout the country
You can easily purchase your insurance policies online, but if you need personalized advice, you can also visit an Alpina branch near you.
Click here for a list of all Alpina locations.
More information about Alpina
Supervision
Alpina complies with all legal requirements set forth by theAFM. We hold the necessary licenses and certifications and are members of theFinancial Services Complaints Institute (Kifid).
Compensation Policy
To ensure that customers are treated with care and that employees are not guided by financial incentives, Alpina has established a prudent compensation policy.
No advice (execution only)
If you purchase insurance through our website, no advice is provided. If you would like advice, please contact us. Since no advice is provided, online purchases are considered “Execution Only.”
Learn more about Alpina
How does Alpina compare to its competitors?
Alpina stands out as an independent service provider offering a wide range of services under one roof: insurance, mortgages, pensions, real estate brokerage, and more. We combine robust digital tools with local branches to provide personalized advice. Our 110+ years of experience and high customer satisfaction reinforce our unique position compared to fully digital players.
Is Alpina reliable/legitimate?
Alpina holds all necessary licenses and certifications from the AFM and complies with all legal requirements. In addition, we are members of Kifid to ensure that complaints are handled with due care. Our long history and strong reviews reinforce this image of reliability.
What is the story behind Alpina?
Alpina is the mid-range brand of the Alpina Group. The Alpina Group is a merger of the Heilbron Group and the Voogd Group. Together, they bring more than a century of experience to the table. We believe that everyone deserves financial security so they can live, do business, and enjoy life without worry.
What does the name Alpina mean?
Alpina symbolizes strength, collaboration, and the pursuit of excellence. It’s a name that fits a brand that helps people protect their financial security.
What are Alpina's core values?
Alpina stands for personal, local, independent, innovative, and sustainable. Within the Alpina Group, we operate according to core values such as being proactive, realistic, attentive, and resourceful. Clear and honest advice is always our foundation.
Who are Alpina's customers?
We serve both individual and business customers, ranging from large corporations to small and medium-sized enterprises (SMEs) and self-employed professionals. In total, approximately 1.5 million individual customers and 100,000 business customers rely on Alpina Group.
What is the parent company, and which brands are part of it?
Alpina is part of the Alpina Group. This group includes several brands, such as Alpina itself, the Hillewaere Group in Belgium, and various other labels.
What is Alpina's mission?
Our mission is to help clients manage risks and ensure financial security in an innovative, personalized, and sustainable way. We do this independently, with a local presence, and always by leveraging the power of collaboration.
On which social media platforms is Alpina active?
Alpina is active on Facebook, Instagram, and LinkedIn.
What events or sponsorship opportunities does Alpina participate in?
Alpina supports various social initiatives, including a fundraising campaign for the Princess Máxima Center. In addition, Alpina is partnering with Emma at Work to build an inclusive future for young people with disabilities or chronic conditions.
What values does Alpina represent?
Alpina stands for clear, transparent, and honest advice, and for carefree living, doing business, and enjoying life.
What is the sustainability policy?
We help clients manage risks in a sustainable way. Sustainability is a key part of our mission and is woven into our services.
What social initiatives are there?
Alpina actively contributes to social causes. For example, we donated €103,009.25 to the Princess Máxima Center, and we are partnering with Emma at Work to build an inclusive future for young people with disabilities or chronic conditions.
What ethical certifications are there?
We comply with all legal standards set by the AFM and are members of Kifid, which ensures that complaints are handled with care and in an ethical manner.
Who are its partners or collaborators?
We work with a large number of insurers and external advisors. Within the Alpina Group, approximately 3,000 advisors are ready to assist our clients.
What are the main reasons to choose Alpina?
We offer independent and objective advice on financial matters ranging from insurance to mortgages and pensions. As part of the Alpina Group, we are one of the largest advisory organizations in the Netherlands, which stands for stability, expertise, and reliability.
What are the main benefits of purchasing insurance through Alpina?
We act as a completely independent intermediary between clients and insurers. We compare suitable offers and guide clients through the entire process, from application to acceptance. This way, we ensure that clients always choose insurance that truly fits their situation.
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