800,000+ customers
14-day cooling-off period
98% recommend us
Successful home purchase couple broker key transfer

Op jouw manier onbezorgd wonen, ondernemen én leven

Bij Alpina helpen we onze particuliere en zakelijke klanten om dat te realiseren.

Alpina is part of Alpina Group. A merger of two strong brands in the financial world: Heilbron Group and Voogd & Voogd Group. A logical step forward as both companies complement and strengthen each other well. Heilbron Groep has a great network for all types of insurance complemented by mortgages, pensions, brokerage and its own occupational health and safety service. Voogd & Voogd Groep is strong in the indirect channel with some 3,200 external advisors, has a powerful IT-driven service platform and is a rock-solid proxy party. Add that up and you get Alpina Group.

Alpina as part of Alpina Group. What makes us who we are?

Alpina Group presents itself as an all-round financial services provider. Alpina is an independent brand, targeting corporate and private clients with a broad range of insurance, mortgages, pensions and brokerage. But what makes us what we are?

Alpina is a new organization. But of course we didn't just appear out of thin air. We are the sum of strong local and regional branches. Wonderful organizations, with driven employees, healthy ambitions and specific traits. Bringing these together creates a new organization with its own identity. A brand, which we charge by always propagating our core values and brand values in everything we do. Because they make who and what we are.

Our story

Everyone wants to live, do business and live carefree. At Alpina, we help our private and business clients achieve that. It is embedded in our DNA. We are there for everyone looking for financial security, with a complete package of related services and products. Just under one roof, it's easy.

At Alpina, we are always close by. Both online and offline at a branch near you. Locally rooted, approachable and personal.

We are subject matter experts who know our clients and know what moves them. With genuine commitment, we listen carefully, ask through and always find an independent solution that meets our clients' needs. In a way that suits them best. How, where and when they want.

At Alpina, we go the extra mile every day. Always looking for innovations that make our services and products even better. Our concern for our clients' financially secure future makes us more relevant and future-proof as an organization than ever before.


We are Alpina. As an independent financial services company, we help our clients keep their risks manageable and secure financial security in an innovative, personal and sustainable way. Always local and nearby. We believe in the power of together! On our way to becoming the personal and innovative advisor of the future.


In an increasingly automated world, we are close to our client and offer the best solution for every risk. Always strongly digital with a personal mix where possible and necessary. Our ambition is to be the leading financial services provider.

Alpina has multiple branches throughout the country

You can easily arrange your insurance online but if you need personal advice you can also visit an Alpina branch in your area. Click here for a list of all Alpina branches.

Remuneration policy

To ensure that clients are treated with care and employees are not driven by financial incentives, Alpina has established a controlled remuneration policy. Read more about our remuneration policy here.


This website has been compiled with the greatest possible care. However, we cannot give any guarantees about the correctness or accuracy of the information on the website. Read more about our disclaimer.

No advice (execution only)

Should you purchase insurance through our website, there is no advice involved. If you would like advice, please contact us. Since there is no advice involved, taking out insurance online is called Execution Only. Read more about execution only.


Alpina is committed to protecting the privacy of its visitors. Personal information is therefore treated with the utmost care. Read more about our privacy statement.


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