From Nov. 6 to 12, Alpina BikeUp Bike Week will take place. An initiative that calls attention to the safety of cycling children. During the campaign, Alpina will make traffic kits available to elementary school in 24 locations throughout the Netherlands. Ambassador of the BikeUp Bike Week is BMX'er and Olympic medalist Merel Smulders, who shares videos with tips on safe cycling on social media during the Bike Week.
BikeUp Safety Challenge
The campaign targets elementary school students cycling in grades 6 through 8. Schools will receive teaching materials and items through the Alpina offices where children can ride safely on the road. There is also a BikeUp Safety Challenge where schools can win prizes by uploading their own safe cycling photos and videos. On Nov. 27, Merel Smulders and Marc Diks will choose the winners.
BMX'er Merel Smulders
Ambassador for the campaign is Dutch BMX rider Merel Smulders, who won a bronze medal at the 2020 Olympics.
"As a competitive cyclist, I am constantly concerned with safety. I am happy that I can transfer my knowledge to new road users in this way" said Merel.
During the campaign, she shared videos with tips on how to safely participate in traffic for elementary school students through Alpina's social media channels.
Alpina BikeUp Cycling Week Nov. 6 to 12
Elementary schools in localities with an Alpina office can order the school packets here and get inspiration to incorporate the topic of "being safe on the road" into their curriculum. You can also read more about the BikeUp Safety Challenge and how to upload photos and videos. In addition, follow the Alpina social media channels on Instagram and Facebook for tips from Merel Smulders.
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